Thoughtful Formulations

What we include in our products is just as important as what we exclude from them. We strive to avoid unnecessary and harsh ingredients and prioritize those that are safe and gentle for your skin and the planet.

Aveeno products are:

  • Formulated with Oat and other efficacious ingredients that soothe and nurture sensitive skin
  • Free from triclosan, microbeads, phthalates, 1,4-dioxane, and formaldehyde-releasing preservatives
  • Scientifically driven, clinically supported safety processes that hold us to high standards of health and safety


From day one, we have worked with local farmers to source and process our natural ingredients in a way that preserves their purity and beneficial properties. We do this in an environmentally conscientious manner.

  • We source our oats from family owned farms, situated in cooler areas that are best suited for their growth
  • Our oat is 100% pure, non-GMO, and food grade
  • We use eco-friendly practices like low heat, crop rotation, and pesticide-free fields to help preserve quality
  • To minimize energy use during transport, our supplier uses a mix of rail and truck from farm to milling center

Our Commitment

Our commitment to making a difference extends beyond Aveeno®. Learn how our parent company Johnson & Johnson Consumer Health is taking action to make the planet healthier.