Our Philosophy

Healthy. It’s our nature.

Aveeno® was born out of nature. It’s why we’re able to find the best it has to offer and unlock its therapeutic powers to make a tangible difference in your skin’s health. Our expertise in skincare allows us to recognize that sensitivity is a barometer for skin health. We seek to bring awareness to everyday skin sensitivities and reframe sensitive skin as both natural and manageable.

Our Ingredients

A powerful blend of nature & science

The history of Aveeno is built upon our commitment to combine scientific research with the ingredients found in nature. Our scientists unlock the power of a selection of natural ingredients—science and nature, working together, in harmony. We bring nourishing solutions to your skincare so even the most sensitive skin feels soothed and moisturized.

At Aveeno® we partner with healthcare professionals and leading expert dermatologists, pediatricians, pharmacists and scientists. We are the US#1 Pediatrician Recommended brand and a natural choice for your baby's sensitive skin.

*Combined Infant Cleansing and Baby Lotion Categories. Based on the IQVIA survey done with US Pediatrician Mar 2022
Aveeno is the #1 Pediatrician Recommended brand in the "combined infant cleansing and baby lotion categories in the US" as per available substantiation data.


Our Sustainability: Working Together Toward a Healthier Planet

We are as transparent about our sustainability initiatives as we are about the ingredients on our labels. We always keep the health and the future of our planet in mind; for example, we use our patented GAIA™ process to help develop formulations in our body washes and facial cleansers that are designed to have less of an minimize impact on aquatic life. We’re mindful not only of what goes into our formulations, but our impact on the world around us.  By 2025, our goal is to use 100% recyclable, reusable, or compostable packaging.

Our Community Impact

At Aveeno®, we recognize the importance of our role in helping to create a more representative industry and supporting all our consumers’ skin health. While we know there is much more work to be done for the Black and Brown community, we’ve made progress to help live into our long-term commitments.