Restoring moisture to dry skin to improve its appearance and reduce irritation
Creating a protective barrier, known as the skin microbiome, on the surface of the skin that guards against bad bacteria and UV rays
Helping your skin achieve optimal pH levels, particularly if this has increased
Soothing sensitive skin and reducing the effects of itchiness and other forms of irritation
Cleaning the skin by sticking to dirt and dead skin cells to allow them to be washed away more easily
References:
[1]https://www.webmd.com/drugs/2/drug-18449/colloidal-oatmeal-topical/details
[2]https://nationaleczema.org/eczema/treatment/bathing/
[3]https://www.nhs.uk/conditions/psoriasis/
[4]https://www.aveenomd.com/our-ingredients/oat
[5]https://www.researchgate.net/publication/235995930_oatmeal_in_dermatology
[6]https://www.aveenomd.com/our-ingredients/oat
[7]https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3508548/
[8]https://www.aveenomd.com/our-ingredients/oat
[9]https://www.webmd.com/drugs/2/drug-18449/colloidal-oatmeal-topical/details
[10]https://nationaleczema.org/eczema/treatment/bathing/
[11]https://www.nhs.uk/conditions/psoriasis/
[12]https://www.livestrong.com/article/104269-oatmeal-face-masks-acne/
[13]https://www.nhs.uk/conditions/pregnancy-and-baby/nappy-rash/
[14]https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3508548/
*Combined Infant Cleansing and Baby Lotion categories. Based on the IQVIA survey done with US Pediatricians Mar 2022